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Digital Marketing Course

Master the essential tools and strategies for effective digital marketing in today's connected world

12 weeks
Intermediate
50+ video lessons
Certificate included
CAD $349
One-time payment • Lifetime access • No subscriptions
Enroll Now View Curriculum
Digital marketing workspace

Course Overview

This comprehensive course provides a thorough introduction to digital marketing, covering the key channels and strategies that modern marketers use to reach audiences online.

Digital marketing has become essential for organizations of all sizes. Whether you're looking to transition into a marketing role, expand your current skill set, or understand how to promote your own business online, this course provides the foundational knowledge you'll need.

Through a combination of video lessons, readings, and practical assignments, you'll learn how to develop integrated digital marketing campaigns that leverage multiple channels effectively. The course emphasizes hands-on practice with real tools and platforms used by marketing professionals.

What You'll Learn

Search Engine Optimization (SEO)

Understand how search engines work and learn on-page and off-page optimization techniques to improve organic visibility

Content Marketing

Create content strategies that attract and engage target audiences across various formats and platforms

Social Media Marketing

Develop platform-specific strategies for major social networks and understand paid social advertising fundamentals

Email Marketing

Build email campaigns that nurture leads and maintain customer relationships through strategic communication

Web Analytics

Use Google Analytics and other tools to measure performance, understand user behavior, and optimize campaigns

Paid Advertising

Introduction to Google Ads, Facebook Ads, and other paid channels including campaign setup and optimization basics

Course Details

  • Duration: 12 weeks
  • Weekly Commitment: 6-8 hours
  • Level: Intermediate
  • Prerequisites: Basic marketing knowledge helpful but not required
  • Language: English
  • Certificate: Yes, upon completion
  • Access: Lifetime
  • Support: Email support included

Course Includes

  • 50+ video lessons
  • 30+ reading materials
  • 14 practical assignments
  • Downloadable resources
  • Tool templates & checklists
  • Certificate of completion
Enroll in This Course

Course Curriculum

  • Introduction to digital marketing landscape
  • Understanding digital consumer behavior
  • Digital marketing channels overview
  • Creating integrated campaigns
  • Reading: Digital transformation in Canadian markets
  • Assignment: Analyze a digital marketing campaign

  • How search engines work
  • Keyword research fundamentals
  • On-page SEO techniques
  • Technical SEO basics
  • Link building strategies
  • Local SEO for Canadian businesses
  • Reading: SEO best practices
  • Assignment: Conduct SEO audit
  • Assignment: Create keyword strategy

  • Content marketing strategy development
  • Understanding your audience
  • Content formats and types
  • Writing for the web
  • Content distribution channels
  • Measuring content performance
  • Reading: Content marketing trends
  • Assignment: Develop content calendar
  • Assignment: Create content pieces

  • Social media landscape overview
  • Platform-specific strategies (Facebook, Instagram, LinkedIn, Twitter)
  • Creating engaging social content
  • Community management essentials
  • Social media advertising basics
  • Social media analytics
  • Reading: Social media for Canadian brands
  • Assignment: Build social media strategy
  • Assignment: Create social campaign

  • Email marketing fundamentals
  • Building email lists ethically
  • Writing effective email copy
  • Email design best practices
  • Segmentation and personalization
  • Email automation and workflows
  • CASL compliance for Canadian marketers
  • Reading: Email marketing metrics
  • Assignment: Design email campaign

  • Introduction to paid advertising
  • Google Ads overview
  • Search advertising fundamentals
  • Display advertising basics
  • Facebook and Instagram ads
  • LinkedIn advertising for B2B
  • Remarketing strategies
  • Budget management and bidding
  • Reading: Paid advertising trends
  • Assignment: Plan paid campaign
  • Assignment: Create ad creative

  • Introduction to web analytics
  • Google Analytics setup and navigation
  • Understanding key metrics
  • Setting goals and tracking conversions
  • Creating custom reports
  • Using data for optimization
  • Reading: Data-driven marketing
  • Assignment: Analyze website performance

  • Campaign planning framework
  • Channel integration strategies
  • Budget allocation across channels
  • Measuring campaign success
  • Optimization and iteration
  • Reading: Integrated marketing examples
  • Final Project: Complete digital marketing campaign plan

Who This Course Is For

Career Switchers

Professionals looking to transition into marketing roles from other fields. This course provides comprehensive foundational knowledge to help you understand digital marketing practices and prepare for entry-level positions.

Marketing Professionals

Traditional marketers wanting to add digital skills to their toolkit. If you have experience with offline marketing but need to understand digital channels, this course bridges that gap.

Business Owners

Small business owners and entrepreneurs who want to handle their own digital marketing or communicate more effectively with marketing agencies and freelancers.

Sales Professionals

Sales team members who want to understand how marketing generates leads and how to align sales efforts with digital marketing campaigns.

Communications Specialists

PR and communications professionals expanding into digital marketing channels to create more integrated communication strategies.

Freelancers

Independent consultants looking to offer digital marketing services or expand their existing service offerings with digital capabilities.

Frequently Asked Questions

No prior marketing experience is required, though basic familiarity with marketing concepts is helpful. The course starts with fundamentals and builds progressively. If you're completely new to marketing, you may want to do some preliminary reading on basic marketing principles before starting.

Plan for 6-8 hours per week. This includes watching video lessons (approximately 2-3 hours), completing readings (1-2 hours), and working on assignments (3-4 hours). The workload varies by module, with some weeks requiring more time for practical projects.

Yes. While the course is structured as a 12-week program, you have lifetime access to all materials and can progress faster or slower as your schedule allows. Many students complete it in 8-10 weeks, while others take up to 16 weeks while balancing full-time work.

Most tools covered in the course offer free versions or trials that are sufficient for learning purposes. Google Analytics and Google Ads are free to use. For other platforms, we provide guidance on using free tiers or trials during the course. Tool subscriptions are not included in the course price.

No. This course provides education and skills, but career outcomes depend on many factors including your prior experience, local job market, networking efforts, and how you apply what you learn. We provide knowledge and practical skills, but cannot guarantee employment outcomes. Many students successfully transition into marketing roles, but individual results vary significantly.

Upon completing all modules and assignments, you receive a certificate of completion from University Courses Online. This is an educational certificate showing you completed the course requirements. It is not a university degree or professional certification, but it demonstrates your commitment to learning digital marketing.

Yes. You can submit questions via email and typically receive responses within 1-2 business days. We also provide detailed feedback on your assignments to help you improve your understanding and application of concepts.

We offer a 30-day money-back guarantee. If you're not satisfied with the course within the first 30 days, contact us for a full refund. See our Refund Policy for complete details.

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CAD $349
One-time payment • Lifetime access
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